Pierce Transit has been developing it's first ever bus rapid transit line. With it, they needed to produce educational materials for outreach events, to explain it's benefits and funding. To create the new materials to be simple yet compelling, I focused on problem-solution-result messaging and clearly displaying it with an eye-catching, consistent graphic style. This helped us grab our audience’s attention with stunning, simple design and keep it with copy that was down to earth, making them want to listen. View the Stream slide deck.